Within this article you will learn the importance and power of email marketing and how to:
- Increase Your Opt-In List
- Instil Credibility
- Build Stronger Bonds
Increase Your Opt-In Rates
E-mail marketing is very effective and is one of the fastest ways to leverage on the Internet. All you do is compose an E-mail, customise it to suit the reader (their first name or last name), and click the broadcast button to reach thousands of people instantly!
Craft a compelling E-cover for the special report or E-book you are giving away. If you are giving away an audio Interview, you can show a picture that displays an audio CD or DVD to increase the perceived value of the product people are downloading in exchange for their E-mail address.
Use a powerful headline to grab people’s attention and checkboxes to inspire people to get involved with the benefits of your FREE product.
Remember to add a disclaimer below the opt-in box to assure people that they are not being spammed or that their E-mail address will not be used for unscrupulous purposes.
Instil Credibility…Establish Yourself As An Authority
If you want to succeed at Internet Marketing, you must be able to instil stronger credibility to your subscribers by establishing yourself as an authority on your niche market.
When you take a look at the average person on the street, you may think that there is nothing special about them, until they step up on a podium and start talking about a subject with an air of authority surrounding them.
Talk about your experiences online and offline. If you’ve run an offline business before, use it to establish your credibility as a business builder. If you’ve been in sales and marketing before, use it to establish your credibility.
People may not be impressed at the first glance. Sometimes, it takes a few Emails (7 seems to be the figure before people take action) for people to recognise your capabilities.
One of the ways you can build your credibility over time is to write an E-course or a newsletter that will be sent to your subscriber’s E-mail over a period of days or weeks. It must be something educational – something that will establish you as an expert on the subject.
You can configure your autoresponder to send an E-course once everyday, every two days or a weekly newsletter. So long as the subscriber reads your educational material over a period of time, you can slowly work your way into the heart of your subscriber and stamp a firm impression in their minds.
Build Stronger Bonds
To build a solid relationship through E-mails, you must be very careful NOT to commit these E-mail marketing ‘sins’:
Spamming! Never, ever ‘spam’ your mailing list. Even though they have given you permission to E-mail them, that doesn’t mean that you can send them E-mails and sales pitches on a daily basis. Learn to send E-mails at strategic intervals.
Mailing them only when you are selling something. No one wants to be on your list if all you ever do is sell, sell, sell!
The reason people join your mailing list is because they want something of value for being on your list. If they fail to see your value, they will unsubscribe even faster than you can say, “opt-out”!
Not mailing your list for a long time. The opposite of spamming. If you don’t keep in touch with your subscribers for a long time, they will tend to forget who you are. And that will severely damage the relationship between you and your subscriber. Your list will go ‘COLD’!
In a nutshell, building relationships through E-mail marketing is all about trust.
The more a person trusts you, the easier it is go get them to do what you want them to do. It may take a long time to build trust but remember that trust can be shattered overnight.
Always put yourself in the shoes of your subscriber and give them as much value as possible and you can be sure to E-mail your way to victory!